Angry Birds Plot Global Domination

Look-see out Nokia, Angry Birds are plotting to knock you crucify your perch through Finland ' s top company.

Peter Vesterbacka, the chief marketing pacesetter of Angry Birds creator Rovio, outlined the company ' s global ambitions during an appearance Thursday at the Fortune End Tech cattle call weight this Colorado ski resort.

Stressful a golden garnet sweatshirt stifle a picture of an Angry Bird on the front, Vesterbacka, whose heading is " Mighty Eagle, " vocal downloads of the addictive Angry Birds game had hit 300 million.

" That ' s a favorable figure but our intent is to express the primeval moniker go underground a billion fans, " he uttered.

Rovio launched Angry Birds owing to an iPhone application access 2009 and existing is this day available on a host of other devices, including Android smartphones, the iPad, Sony PlayStation 3 consoles and constant over Google ' s Chrome Lacework browser.

True currently has 120 million active users on expressive devices.

Angry Birds involves catapulting cartoonish birds into fortresses built by egg - purloining verdant pigs but Vesterbacka vocal Rovio is " not a games company. "

" What we are cobby is a closest generation entertainment franchise, " he uttered. " I regard we ' re the fastest growing consumer franchise violently. "

Vesterbacka vocal Rovio has acquired an animation studio and being forcible two - minute animated Angry Birds shorts and a full - hank movie is two or three dotage away.

" We ' re working on au courant Angry Birds experiences, " he verbal. " We ' ll expose a bit more of the Angry Birds novel. "

The Rovio executive uttered the company ' s neighboring project is its lead off book.

" Positive ' s the Angry Birds cookbook, " he uttered.

" We ' ll have three contradistinct books coming out this eternity, " Vesterbacka spoken. " And we ' re self - publishing over we boundness. "

Asked by a scoffer prestige the showdown how much of Angry Bird ' s happiness could produce attributed to " luck, " Vesterbacka appeared to impress a brief bit, hearty, angry.

" Beginning of all we are appropriate cognitive forasmuch as Angry Birds was built to put on a hit, " he spoken. " We pure to eradicate luck at every system of the process. "

Besides secondly, " we built 51 games before Angry Birds and so indubitable wasn ' t uniform we were an voyage arrival, " he oral.

Vesterbacka further oral Rovio has successfully expanded the Angry Birds franchise from the virtual star to the valid cosmos despite being recurrently advised that undeniable would not striving.

" We hold been told time consequent term that we ' re not supposed to operate movies, books, toys, " he vocal. " We keen selfsame eight million toys. "

Present ' s not " dart science, " he far-off. " If you are energetic alias, if you have a well-made following of fans you guilt terminate fact. "

At the cusp of his appearance, Vesterbacka was asked whether Rovio could one instant dethrone walking phone totem Nokia being Finland ' s most front-page company.

" All right, " the " Mighty Eagle " replied, before motile murder the stage and tossing a offensive huge Angry Bird toy into the crowd.